The founder and business owner, Nelly Appelhanz, has more than 13 years international work experience in Europe, Asia and Australia. In 2003 she finalised a Masters degree in Business Management in Germany, specialising in Marketing & Communications. Her empirical thesis on the „Cultural Impact on Environmental Awareness and Consequences for Marketing“ analysed cultural differences, attitude and behaviour in Indonesia.
Nelly has gained extensive experience in Marketing and Communications Strategy by working for international companies in the petrochemical and water industry. Moreover, she has successfully designed and development of Corporate Social Responsibility programs and intercultural education workshops.
Additionally, Nelly developed high level research and analytical skills by delivering consults and research studies to a number of different clients from major private and public sectors. Other key strengths are developing creative ideas and content, exploring meaningful insights relevant to a project, target group or a client as well as providing strategic and practical recommendations.